Why People Buy Paperback
by JOHN O'SHAUGHNESSY
Paperback
Description
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices.
Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, WhyPeople Buy is "must" reading for anyone involved in selling or buying.
Information
-
Item not Available
- Format:Paperback
- Pages:208 pages
- Publisher:OUP USA
- Publication Date:12/04/1990
- Category:
- ISBN:9780195040876
Information
-
Item not Available
- Format:Paperback
- Pages:208 pages
- Publisher:OUP USA
- Publication Date:12/04/1990
- Category:
- ISBN:9780195040876