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Explaining Buyer Behavior : Central Concepts and Philosophy of Science Issues, Hardback Book

Explaining Buyer Behavior : Central Concepts and Philosophy of Science Issues Hardback

Edited by John (Professor of Marketing, Professor of Marketing, Graduate School of Business, Co O'Shaughnessy

Hardback

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Description

This is a book applying the philosophy of the social sciences to the study of buyer behaviour.

Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.

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£157.50

Out of stock
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