Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Power of Bad : And How to Overcome It, Paperback / softback Book

The Power of Bad : And How to Overcome It Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

Why does a bad impression last longer than a good one?

Why does losing money affect us more than gaining it?

What makes phobias so hard to shake?The answer is the negativity bias - or in other words, the power of bad.

As John Tierney and Roy F. Baumeister show, we are wired to react to bad events more strongly than good ones.

It makes sense in evolutionary terms, but in our modern world the lure of bad is more powerful than ever.

It governs our moods, drives marketing and dominates the news.

It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours.

But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias, fighting back with our rational minds to manage the bad in our lives - and even using its power for positive results.

Information

Other Formats

Save 10%

£10.99

£9.85

Less than 10 available - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information