The Media of Mass Communication Paperback
by John Vivian
Paperback
Description
This up-to-date, reader-friendly presentation of the mass media helps instructors "use the media to teach the media" and explore its excitement, complexity, and impact on our lives.
Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication.
This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture.
The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature.
The three part-organization-the media, media messages, and media issues-has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages.
Information
-
Item not Available
- Format:Paperback
- Pages:544 pages, illustrations
- Publisher:Pearson Education (US)
- Publication Date:07/07/2004
- Category:
- ISBN:9780205418480
Other Formats
- Loose-leaf from £91.99
- Paperback from £42.69
Information
-
Item not Available
- Format:Paperback
- Pages:544 pages, illustrations
- Publisher:Pearson Education (US)
- Publication Date:07/07/2004
- Category:
- ISBN:9780205418480
