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Marketing for the Developing Company (RLE Marketing), Paperback / softback Book

Marketing for the Developing Company (RLE Marketing) Paperback / softback

Part of the Routledge Library Editions: Marketing series

Paperback / softback

Out of stock

Description

This book takes the reader through the underlying theory of marketing and applies it to the developing business.

Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion.

Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:276 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138980457

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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:276 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138980457

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