Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Corpus Approaches to Critical Metaphor Analysis, Paperback / softback Book

Corpus Approaches to Critical Metaphor Analysis Paperback / softback

Paperback / softback

Out of stock

Description

In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor.

By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:278 pages, XV, 278 p.; XV, 278 p.
  • Publisher:Palgrave Macmillan
  • Publication Date:
  • Category:
  • ISBN:9781349516308

Other Formats

£89.99

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:278 pages, XV, 278 p.; XV, 278 p.
  • Publisher:Palgrave Macmillan
  • Publication Date:
  • Category:
  • ISBN:9781349516308