Act Like It's Your Business : Branding and Marketing Strategies for Actors Paperback / softback
In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding.
This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking.
The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors.
Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.
- Format: Paperback / softback
- Pages: 264 pages, 8 Halftones, black and white; 4 Illustrations, black and white
- Publisher: Scarecrow Press
- Publication Date: 18/07/2013
- Category: Acting techniques
- ISBN: 9780810891593
- Hardback from £40.75
- EPUB from £64.80