Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations Hardback
by Jony Haryanto, Luiz Moutinho
Part of the Advances in Marketing, Customer Relationship Management, and E-Services series
Hardback
Description
To gain the most competitive edge, marketers must continually optimize their promotional strategies.
While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized.
Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.
Information
-
Out of stock
- Format:Hardback
- Pages:225 pages
- Publisher:IGI Global
- Publication Date:30/08/2016
- Category:
- ISBN:9781522509936
Information
-
Out of stock
- Format:Hardback
- Pages:225 pages
- Publisher:IGI Global
- Publication Date:30/08/2016
- Category:
- ISBN:9781522509936