Marketing Intelligent Systems Using Soft Computing : Managerial and Research Applications Paperback / softback
Edited by Jorge Casillas, Francisco J. Martinez Lopez
Part of the Studies in Fuzziness and Soft Computing series
Paperback / softback
Description
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing.
Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining.
It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques.
I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing.
Interactive advertising is a complementary field to marketing where intelligent systems can play a role.
I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide.
I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies.
Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Information
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Item not Available
- Format:Paperback / softback
- Pages:478 pages, 85 Illustrations, color; 102 Illustrations, black and white; XIV, 478 p. 187 illus., 85 i
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:06/11/2012
- Category:
- ISBN:9783642265259
Information
-
Item not Available
- Format:Paperback / softback
- Pages:478 pages, 85 Illustrations, color; 102 Illustrations, black and white; XIV, 478 p. 187 illus., 85 i
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:06/11/2012
- Category:
- ISBN:9783642265259
