Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Hardback
by Joseph, PhD Michelli
Hardback
Description
A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries. The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight.
Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”
Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:304 pages, 0 Illustrations, unspecified
- Publisher:McGraw-Hill Education - Europe
- Publication Date:16/12/2015
- Category:
- ISBN:9780071806305
£21.99
£17.79
Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:304 pages, 0 Illustrations, unspecified
- Publisher:McGraw-Hill Education - Europe
- Publication Date:16/12/2015
- Category:
- ISBN:9780071806305