Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Hardback Book

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Hardback

Description

A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries. The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight.

Nowhere else can you find this in-depth, all-access look at senior leadership's vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company's brand promise, "the best or nothing."

Information

  • Format: Hardback
  • Pages: 304 pages
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Management & management techniques
  • ISBN: 9780071806305

£21.99

£16.99

 
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