Chinese Outbound Tourist Behaviour : An International Perspective Paperback / softback
Edited by Jun Wen, Metin (Kadir Has University, Turkey) Kozak
Part of the Advances in Tourism series
Paperback / softback
Description
Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future.
Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments.
This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market’s status.
Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market’s power. Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry.
This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.
Information
-
Pre-Order
- Format:Paperback / softback
- Pages:260 pages, 16 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:27/05/2024
- Category:
- ISBN:9780367639204
Information
-
Pre-Order
- Format:Paperback / softback
- Pages:260 pages, 16 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:27/05/2024
- Category:
- ISBN:9780367639204
