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The Politics of Time and Youth in Brand India : Bargaining with Capital, Paperback / softback Book

The Politics of Time and Youth in Brand India : Bargaining with Capital Paperback / softback

Part of the Diversity and Plurality in South Asia series

Paperback / softback

Description

This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital.

Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

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