Strategic Political Communication : Rethinking Social Influence, Persuasion, and Propaganda Hardback
by Karen S. Johnson-Cartee, Gary A. Copeland
Part of the Communication, Media, and Politics series
Hardback
Description
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why.
Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication.
This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues.
It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
Information
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Item not Available
- Format:Hardback
- Pages:248 pages
- Publisher:Rowman & Littlefield
- Publication Date:14/10/2003
- Category:
- ISBN:9780742528819
Other Formats
- Paperback / softback from £31.15
Information
-
Item not Available
- Format:Hardback
- Pages:248 pages
- Publisher:Rowman & Littlefield
- Publication Date:14/10/2003
- Category:
- ISBN:9780742528819