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Strategic Political Communication : Rethinking Social Influence, Persuasion, and Propaganda, Paperback / softback Book

Strategic Political Communication : Rethinking Social Influence, Persuasion, and Propaganda Paperback / softback

Part of the Communication, Media, and Politics series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why.

Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication.

This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues.

It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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