The Value of Design in Retail and Branding PDF
by Katelijn Quartier, Ann Petermans, T. C. Melewar, Charles Dennis
Description
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
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Download - Immediately Available
- Format:PDF
- Publisher:Emerald Publishing Limited
- Publication Date:10/06/2021
- Category:
- ISBN:9781800715790
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Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Emerald Publishing Limited
- Publication Date:10/06/2021
- Category:
- ISBN:9781800715790