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Embodied Metaphors in Film, Television, and Video Games : Cognitive Approaches, PDF eBook

Embodied Metaphors in Film, Television, and Video Games : Cognitive Approaches PDF

Edited by Kathrin Fahlenbrach

Part of the Routledge Research in Cultural and Media Studies series

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Description

In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions.

Contributors to this book argue that metaphors occur not only in language, but in audio visual media well.

This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language.

This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.

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