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The Fundamentals of Design Management, Paperback / softback Book

The Fundamentals of Design Management Paperback / softback

Part of the Fundamentals series

Paperback / softback

Description

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise.

It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.

The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

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