Strategic Communications for Nonprofits : A Step-by-Step Guide to Working with the Media Paperback / softback
by Kathy (CCMC) Bonk, Emily (CCMC) Tynes, Henry (CCMC;) Griggs, Phil (CCMC) Sparks
Part of the The Jossey-Bass Nonprofit Guidebook Series series
Paperback / softback
Description
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999.
It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies.
The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change.
It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them.
The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more.
This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:208 pages, Drawings: 10 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:19/09/2008
- Category:
- ISBN:9780470181546
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:208 pages, Drawings: 10 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:19/09/2008
- Category:
- ISBN:9780470181546
