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Storytelling in Organizations : From Theory to Empirical Research, Paperback / softback Book

Storytelling in Organizations : From Theory to Empirical Research Paperback / softback

Part of the The New Middle Ages series

Paperback / softback

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Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members.

It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

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