Conducting a Successful Annual Giving Program Paperback / softback
by Kent E. (Indiana University, Bloomington, IN) Dove, Jeffrey A. (Indiana University, Bloomington, IN) Lindauer, Carolyn P. (Indiana University, Bloomington, IN) Madvig
Paperback / softback
Description
Bringing together over 50 years of annual fund experience, masterfundraiser Kent E.
Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan. View an example of a teaching tool available in this title: CourseSyllabus.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:512 pages, Charts: 3 B&W, 0 Color; Tables: 11 B&W, 0 Color; Exhibits: 33 B&W, 0 Color; Graphs: 1 B&W
- Publisher:John Wiley & Sons Inc
- Publication Date:13/07/2001
- Category:
- ISBN:9780787956493
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:512 pages, Charts: 3 B&W, 0 Color; Tables: 11 B&W, 0 Color; Exhibits: 33 B&W, 0 Color; Graphs: 1 B&W
- Publisher:John Wiley & Sons Inc
- Publication Date:13/07/2001
- Category:
- ISBN:9780787956493