Marketing Analysis in Sport Business : Global Perspectives Paperback / softback
Edited by Kevin K (Indiana University Bloomington, USA) Byon, Brian H (Kent State University, USA) Yim, James J. (University of Georgia, USA) Zhang
Part of the World Association for Sport Management Series series
Paperback / softback
Description
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business.
Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical.
Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs.
Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants.
Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:306 pages, 54 Tables, black and white; 17 Line drawings, black and white; 9 Halftones, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:29/01/2024
- Category:
- ISBN:9781032298764
£39.99
£39.75
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:306 pages, 54 Tables, black and white; 17 Line drawings, black and white; 9 Halftones, black and whi
- Publisher:Taylor & Francis Ltd
- Publication Date:29/01/2024
- Category:
- ISBN:9781032298764
