Qualitative Research Methods for Business Students : A Global Approach Paperback / softback
by Kingsley Obi Omeihe, Christian Harrison
Paperback / softback
Description
Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings.
The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include:Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of ScotlandProf Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:296 pages
- Publisher:Sage Publications Ltd
- Publication Date:25/04/2024
- Category:
- ISBN:9781529601725
Other Formats
- Hardback from £120.00
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:296 pages
- Publisher:Sage Publications Ltd
- Publication Date:25/04/2024
- Category:
- ISBN:9781529601725