Multivariate Analysis : An Application-Oriented Introduction Multiple-component retail product
by Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber, Thomas Weiber
Multiple-component retail product
Description
Data can be extremely valuable if we are able to extract information from them.
This is why multivariate data analysis is essential for business and science.
This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis.
It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS.
Extensions of the methods and links to other procedures are discussed and recommendations for application are given.
An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS. ContentsIntroduction to empirical data analysisRegression analysisAnalysis of varianceDiscriminant analysisLogistic regression Contingency analysisFactor analysisCluster analysisConjoint analysisThe original German version is now available in its 17th edition.
In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”.
A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods.
In addition, interactive flashcards are available to the reader for reviewing selected focal points.
Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Multiple-component retail product
- Pages:609 pages, 315 Illustrations, color; 21 Illustrations, black and white; XI, 609 p. 336 illus., 315 i
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:29/06/2023
- Category:
- ISBN:9783658404109
Other Formats
- Mixed media product from £35.19
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Multiple-component retail product
- Pages:609 pages, 315 Illustrations, color; 21 Illustrations, black and white; XI, 609 p. 336 illus., 315 i
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:29/06/2023
- Category:
- ISBN:9783658404109
