Content Strategy for the Web Paperback / softback
by Kristina Halvorson, Melissa Rach
Part of the Voices That Matter series
Paperback / softback
Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS.
Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start.
How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.
Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:224 pages
- Publisher:Pearson Education (US)
- Publication Date:22/03/2012
- Category:
- ISBN:9780321808301
Other Formats
- EPUB from £10.33
- PDF from £13.99
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£22.99
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:224 pages
- Publisher:Pearson Education (US)
- Publication Date:22/03/2012
- Category:
- ISBN:9780321808301
