The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model PDF
by Kwang-Yong Shin
Part of the SpringerBriefs in Business series
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.
Description
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Springer Berlin Heidelberg
- Publication Date:04/06/2013
- Category:
- ISBN:9783642380914
Other Formats
- Paperback / softback from £37.59
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Springer Berlin Heidelberg
- Publication Date:04/06/2013
- Category:
- ISBN:9783642380914
