The Rowman & Littlefield Handbook of Media Management and Business Paperback / softback

Edited by L. Meghan Mahoney, Tang Tang

Part of the The Rowman & Littlefield Handbook Series series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments.

As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies.

By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context.

It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.