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Advertising Account Planning : Planning and Managing an IMC Campaign, Paperback / softback Book

Advertising Account Planning : Planning and Managing an IMC Campaign Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising.

The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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£69.99

£69.95

Less than 10 available - usually despatched within 24 hours
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