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The Chinese Consumer Market : Opportunities and Risks, Hardback Book

The Chinese Consumer Market : Opportunities and Risks Hardback

Edited by Lei (ESC Rennes School of Business, France) Tang

Part of the Chandos Asian Studies Series series

Hardback

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The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

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£93.50

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