The Chinese Consumer Market : Opportunities and Risks PDF
Edited by Lei Tang
Part of the Chandos Asian Studies Series series
Description
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.
- The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
- Provides the management implications in different sectors of the Chinese economy
- Predicts future trends
Information
-
Download - Immediately Available
- Format:PDF
- Pages:250 pages
- Publisher:Elsevier Science
- Publication Date:29/04/2009
- Category:
- ISBN:9781780632209
Information
-
Download - Immediately Available
- Format:PDF
- Pages:250 pages
- Publisher:Elsevier Science
- Publication Date:29/04/2009
- Category:
- ISBN:9781780632209