Electrical Appliance Retailing in China : The Gome Story Paperback / softback
Edited by Li Ming
Part of the Cases in Modern Chinese Business series
Paperback / softback
Description
This casebook takes a close look into GOME, China’s leading electrical appliance supplier, famous for its stunning market shares and performance.
This book captures the significant changes forced upon GOME after their president was imprisoned.
It is divided into five parts, which are organised according to the time order of events, providing in-depth analysis on the structure of GOME, its key managers, and the significant changes they implemented. Part of the practical new Cases in Modern Chinese Business series which offer revealing insights and analysis on how business is done in China.
They offer case studies on how companies in China get started and how they succeed and fail.
Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market.
All titles were written in China and give the real flavour of the Chinese business arena and some of the key players.
To understand the economic and financial success of modern China it helps to get to know the business environment and some of the leading protagonists.
These revealing new books show you how.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:202 pages, illustrations
- Publisher:Paths International Ltd
- Publication Date:01/02/2014
- Category:
- ISBN:9781844641031
Information
-
Item not Available
- Format:Paperback / softback
- Pages:202 pages, illustrations
- Publisher:Paths International Ltd
- Publication Date:01/02/2014
- Category:
- ISBN:9781844641031
