Louis Bamberger : Department Store Innovator and Philanthropist Hardback
by Linda B. Forgosh
Part of the Brandeis Series in American Jewish History, Culture, and Life series
Hardback
Description
Louis Bamberger (1855-1944) was the epitome of the merchant prince as public benefactor.
Born in Baltimore, this son of German immigrants built his business-the great, glamorous L.
Bamberger & Co. department store in Newark, N.J.-into the sixth-largest department store in the country.
A multimillionaire by middle age, he joined the elite circle of German Jews who owned Macy's, Bloomingdale's, and Filene's.
Despite his vast wealth and local prominence, Bamberger was a reclusive figure who shunned the limelight, left no business records, and kept no diaries.
He remained a bachelor and kept his private life and the rationale for his business decisions to himself.
Yet his achievements are manifold. He was a merchandising genius whose innovations, including newspaper and radio ads and brilliant use of window and in-store displays, established the culture of consumption in twentieth-century America.
His generous giving, both within the Jewish community and beyond it, created institutions that still stand today: the Newark YM-YWHA, Beth Israel Hospital, and the Newark Museum.
Toward the end of his career, he financed and directed the creation of the Institute for Advanced Study at Princeton, which led to a friendship with Albert Einstein. Despite his significance as business innovator and philanthropist, historians of the great department stores have paid scant attention to Bamberger.
This full-length biography will interest historians as well as general readers of Jewish history nationally, New Jerseyans fascinated by local history, and the Newarkers for whom Bamberger's was a beloved local institution.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:296 pages, 29 illus.
- Publisher:Brandeis University Press
- Publication Date:18/10/2016
- Category:
- ISBN:9781611689815
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:296 pages, 29 illus.
- Publisher:Brandeis University Press
- Publication Date:18/10/2016
- Category:
- ISBN:9781611689815