Encyclopedia of Sports Management and Marketing Multiple-component retail product
Edited by Linda E. Swayne, Mark A. Dodds
Multiple-component retail product
Description
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context.
On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.
Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Information
-
Out of stock
- Format:Multiple-component retail product
- Pages:1960 pages
- Publisher:SAGE Publications Inc
- Publication Date:05/10/2011
- Category:
- ISBN:9781412973823
Information
-
Out of stock
- Format:Multiple-component retail product
- Pages:1960 pages
- Publisher:SAGE Publications Inc
- Publication Date:05/10/2011
- Category:
- ISBN:9781412973823
