Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Handbook of Slogans : The world's most popular slogans and the stories behind them, Paperback / softback Book

The Handbook of Slogans : The world's most popular slogans and the stories behind them Paperback / softback

Paperback / softback

Item not Available

Description

Every Little Helps...Just Do It...Life's GoodThe ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:What makes a memorable sloganThe most successful examples in your own industryThe stories behind the best-known slogans of over 60 companiesA directory of a further 2,500 slogansThe Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.

Information

Other Formats

Save 24%

£14.99

£11.35

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information