Hot Text : Web Writing that Works Paperback / softback
by Lisa Price, Jonathan Price
Part of the Voices That Matter series
Paperback / softback
Description
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act.
You'll learn how to make your style fast, tight, and scannable.
You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high.
You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume.
Case studies show real-life examples you can follow.
No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:528 pages
- Publisher:Pearson Education (US)
- Publication Date:23/01/2002
- Category:
- ISBN:9780735711518
Information
-
Out of stock
- Format:Paperback / softback
- Pages:528 pages
- Publisher:Pearson Education (US)
- Publication Date:23/01/2002
- Category:
- ISBN:9780735711518
