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Qualitative Research Methods in Organisation Studies, Paperback / softback Book

Qualitative Research Methods in Organisation Studies Paperback / softback

Paperback / softback

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This is a methodolgy textbook designed to introduce students and researchers to the four most commonly used qualitative methods in organisation studies: interviews, focus groups, observation and document studies.

The four methods are presented in relation to three theoretical perspectives, realism, phenomenology and construcitivism, providing the reader with a deeper understanding of qualitative studies.

The four methods are also illustrated by real-life examples in key areas of organisation studies, including HRM, marketing, CSR and performance auditing.

Each chapter features practical exercises.

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