Qualitative Research Methods in Organisation Studies Paperback
This is a methodolgy textbook designed to introduce students and researchers to the four most commonly used qualitative methods in organisation studies: interviews, focus groups, observation and document studies.
The four methods are presented in relation to three theoretical perspectives, realism, phenomenology and construcitivism, providing the reader with a deeper understanding of qualitative studies.
The four methods are also illustrated by real-life examples in key areas of organisation studies, including HRM, marketing, CSR and performance auditing.
Each chapter features practical exercises.
- Format: Paperback
- Pages: 160 pages
- Publisher: Reitzel, Hans
- Publication Date: 20/07/2012
- Category: Research methods: general
- ISBN: 9788741256450