Data-driven Retailing : A Non-technical Practitioners' Guide Paperback / softback
by Louis-Philippe Kerkhove
Part of the Management for Professionals series
Paperback / softback
Description
This book provides retail managers with a practical guide to using data.
It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing.
Use cases from these areas are presented and discussed in a conceptual and comprehensive manner.
Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.
It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:257 pages, 9 Illustrations, color; 44 Illustrations, black and white; XV, 257 p. 53 illus., 9 illus.
- Publisher:Springer International Publishing AG
- Publication Date:07/10/2023
- Category:
- ISBN:9783031129643
Other Formats
- Hardback from £37.09
£44.99
£36.85
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:257 pages, 9 Illustrations, color; 44 Illustrations, black and white; XV, 257 p. 53 illus., 9 illus.
- Publisher:Springer International Publishing AG
- Publication Date:07/10/2023
- Category:
- ISBN:9783031129643
