Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Audience and Business of YouTube and Online Videos, Paperback / softback Book

The Audience and Business of YouTube and Online Videos Paperback / softback

Edited by Louisa Ha

Part of the Lexington Studies in Communication and Storytelling series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry.

Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising.

This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research.

Recommended for scholars interested in media studies, communication, marketing, and popular culture.

Information

£35.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Lexington Studies in Communication and Storytelling series  |  View all

Coming Out Queer Online

£77.00

£74.05

Add to Basket

Coming Out Queer Online

£35.00

£33.35

Add to Basket

Persevering during the Pandemic

£81.00

£77.75

Add to Basket

Friends, Lovers, Co-Workers, and...

£90.00

£86.05

Add to Basket