The Routledge Companion to the Future of Marketing EPUB
Edited by Luiz Moutinho, Enrique Bigne, Ajay K. Manrai
Part of the Routledge Companions in Marketing, Advertising and Communication series
EPUB
Description
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:504 pages
- Publisher:Taylor & Francis
- Publication Date:10/01/2014
- Category:
- ISBN:9781136242854
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:504 pages
- Publisher:Taylor & Francis
- Publication Date:10/01/2014
- Category:
- ISBN:9781136242854