* Authors are the coaches of the highly successful Hansons-Brooks Distance Project marathon and half-marathon running team. * Publicity and advertising in Runner's World, Competitor.com, Women's Running, Trail Runner, and key running and health/fitness media. * Author's previous titles, Hansons Marathon Method and Hansons Half-Marathon Method, have become top-selling classic running training programs. * Running is America's favorite fitness activity! 1 in 7 Americans runs or jogs (32 million or 15% of adults). 17 million Americans ran a race in 2016. * Marathons are more popular than ever. Since 2000, participation has risen 56% and the number of marathons has grown 300%. * Women are fueling the boom in marathon and half-marathon growth. 60% of these distance race finishers are women. * Runners are wealthy and highly educated. The typical runner is 25-54 years old, college educated, and enjoys a household income around $102K.
This is the ideal demographic for bookstore customers.