Marketing Big Oil: Brand Lessons from the World’s Largest Companies Hardback
by M. Robinson
Hardback
Description
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Information
-
Out of stock
- Format:Hardback
- Pages:153 pages, 2 Illustrations, black and white; X, 153 p. 2 illus.
- Publisher:Palgrave Macmillan
- Publication Date:04/07/2014
- Category:
- ISBN:9781137389169
Information
-
Out of stock
- Format:Hardback
- Pages:153 pages, 2 Illustrations, black and white; X, 153 p. 2 illus.
- Publisher:Palgrave Macmillan
- Publication Date:04/07/2014
- Category:
- ISBN:9781137389169