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Tata Eka Corporate Brandchi Utkrantitata Eka Corporate Brandchi Utkranti, Paperback / softback Book

Tata Eka Corporate Brandchi Utkrantitata Eka Corporate Brandchi Utkranti Paperback / softback

Paperback / softback

Out of stock

Description

A SERIES OF HIGH-PROFILE ACQUISITIONS, INCLUDING JAGUAR LAND ROVER AND CORUS STEEL, TOGETHER WITH THE LAUNCH OF THE NANO (THE WORLD S FIRST RS. 1 LAKH/ BELOW US$ 2500 CAR), IS SET TO CHANGE OUR PERCEPTION OF INDIA`: ON THE THRESHOLD OF BECOMING A TRULY GLOBAL BRAND.*S OLDEST AND MOST RESPECTED CORPORATE BRAND.

WITH A MAJOR INTERNATIONAL PRESENCE, IN A VARIETY OF AREAS INCLUDING STEEL, TEA, CHEMICALS, COMMUNICATIONS AND SOFTWARE, TATA NOW STANDS 65TH IN THE WORLD BRAND VALUATION LEAGUE.

BUT WHAT IS THE TATA BRAND ALL ABOUT? WHAT ARE ITS VALUES? HOW DO PEOPLE PERCEIVE IT, IN INDIA AND AROUND THE WORLD?

IN THIS ABSORBING AND INFORMED BOOK MORGEN WITZEL DIGS INTO THE HEART OF THE TATA ENTERPRISE, DESCRIBES ITS ORIGINS, HOW TATA`S REPUTATION AND IMAGE EVOLVED, AND HOW THE GROUP HAS WORKED TO TRANSFORM THAT IMAGE INTO A POWERFUL AND VALUABLE BRAND.

TATA: THE EVOLUTION OF A CORPORATE BRAND GOES TO THE CORE OF THE TATA ETHOS TO EXPLORE THE UNIQUE RELATIONSHIP BETWEEN THE TATA GROUP AND THE INDIAN PEOPLE, A RELATIONSHIP THAT GOES BEYOND THE ACHIEVEMENTS OF A SUCCESSFUL BUSINESS TO ITS SOCIAL CONTRIBUTIONS FOR ITS EMPLOYEES AND THE SOCIETY AT LARGE.

FINALLY IT ASKS HOW THAT REPUTATION WILL BE PERCEIVED AND UNDERSTOOD AS TATA MOVES INTO GLOBAL MARKETS.

WHETHER YOU RE AN ENTREPRENEUR, A MANAGER, A MARKETER, OR AN INTERESTED TATA LOYALIST THIS BOOK WILL HELP YOU UNDERSTAND THE DURABILITY OF THE BRAND AND INSPIRE YOU WITH THE VALUES IT HOLDS ONTO IN THE GLOBAL ECONOMY. टाटा बराड महणज आह तरी काय ? काय आहत तयाची मलय ? जगातील आणि भारतातील लोकाना तयातन काय समजत? या रजक आणि माहितीपरण पसतकात मोरगन विटझल टाटाचया हदयाचा ठाव घतात,तयाच मळ समजावन सागतात,टाटाच नाव आणि परतिमा कशी निरमाण होत गली, आणि या परतिमच रपातर एका बलवान आणि मौलयवान बराड मधय करणयासाठी या उदयोगसमहान काय कल,याच वरणन करतात.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:232 pages
  • Publisher:Mehta Publishing House
  • Publication Date:
  • Category:
  • ISBN:9788184982992

£11.99

Out of stock
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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:232 pages
  • Publisher:Mehta Publishing House
  • Publication Date:
  • Category:
  • ISBN:9788184982992