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MBA Marketing, Paperback / softback Book

MBA Marketing Paperback / softback

Part of the MBA Series series

Paperback / softback

Item not Available

Description

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students.

Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts.

It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:544 pages, 544 p.
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9781137300294
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Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:544 pages, 544 p.
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9781137300294

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