MBA Marketing PDF
by McDonald Malcolm McDonald, Kolsaker Ailsa Kolsaker
Part of the MBA Series series
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.
Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students.
Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts.
It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:544 pages
- Publisher:Bloomsbury Publishing
- Publication Date:16/09/2017
- Category:
- ISBN:9781137300287
Information
-
Download - Immediately Available
- Format:PDF
- Pages:544 pages
- Publisher:Bloomsbury Publishing
- Publication Date:16/09/2017
- Category:
- ISBN:9781137300287
