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International Direct Marketing : Principles, Best Practices, Marketing Facts, Hardback Book

International Direct Marketing : Principles, Best Practices, Marketing Facts Hardback

Edited by Manfred Krafft, Jurgen Hesse, Jurgen Hoefling, Kay Peters, Diane Rinas

Hardback

Out of stock

Description

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data.

The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines.

The second part consists of best practice examples on various aspects of IDM.

The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Information

  • Out of stock

  • Format:Hardback
  • Pages:326 pages, XXV, 326 p.
  • Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Publication Date:
  • Category:
  • ISBN:9783540396314

£44.99

Out of stock
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Information

  • Out of stock

  • Format:Hardback
  • Pages:326 pages, XXV, 326 p.
  • Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Publication Date:
  • Category:
  • ISBN:9783540396314