Total Revenue Management (TRM) : Case Studies, Best Practices and Industry Insights Paperback / softback
by Marc Helmold
Part of the Management for Professionals series
Paperback / softback
Description
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.
It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage.
Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain.
The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:191 pages, 76 Illustrations, color; 2 Illustrations, black and white; XXV, 191 p. 78 illus., 76 illu
- Publisher:Springer Nature Switzerland AG
- Publication Date:04/06/2021
- Category:
- ISBN:9783030469870
Other Formats
- Hardback from £69.99
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:191 pages, 76 Illustrations, color; 2 Illustrations, black and white; XXV, 191 p. 78 illus., 76 illu
- Publisher:Springer Nature Switzerland AG
- Publication Date:04/06/2021
- Category:
- ISBN:9783030469870
