The Brains Behind Great Ad Campaigns : Creative Collaboration Between Copywriters and Art Directors Paperback
by Margo Berman, Robyn Blakeman
Paperback
Description
Catch an inside look at the advertising creative process.
Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback
- Pages:224 pages
- Publisher:Rowman & Littlefield
- Publication Date:16/07/2009
- Category:
- ISBN:9780742555518
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback
- Pages:224 pages
- Publisher:Rowman & Littlefield
- Publication Date:16/07/2009
- Category:
- ISBN:9780742555518