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Hospitality and Tourism Marketing: A global perspective, Paperback / softback Book

Hospitality and Tourism Marketing: A global perspective Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry.

It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field.

Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.

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Other Formats

£94.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
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