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Consumers and food: Understanding and shaping consumer behaviour, PDF eBook

Consumers and food: Understanding and shaping consumer behaviour PDF

Edited by Marian Garcia Martinez

Part of the Burleigh Dodds Series in Agricultural Science series

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  • Provides a comprehensive overview of the contemporary issues which have influenced consumer behaviour, such as the impact of the COVID-19 pandemic, online marketing and purchasing, as well as the use of loyalty schemes
  • Addresses the need to understand consumer attitudes to new technologies and sustainability issues in agricultural production, welfare issues in livestock production and fair trade products
  • Considers the regional, cultural and generational factors which can influence consumer purchasing behaviour, including geographic location, gender and age

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