Strategic Corporate Communication in the Digital Age PDF
Edited by Mark Anthony Camilleri
Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Emerald Publishing Limited
- Publication Date:19/02/2021
- Category:
- ISBN:9781800712645
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Emerald Publishing Limited
- Publication Date:19/02/2021
- Category:
- ISBN:9781800712645