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Smart Yacht Marketing 101 : The secrets to sourcing, winning and retaining the world's richest clientele, Hardback Book

Smart Yacht Marketing 101 : The secrets to sourcing, winning and retaining the world's richest clientele Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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"Compulsory reading for anyone doing business in yachting today!"
Fiona MAURESO
Charter Director, Europe, Northrop & Johnson

IT'S TIME TO DISRUPT YOUR MARKETING

Are these the issues holding your yachting business back right now?

  • A lack of quality leads generated by marketing
  • No standout for your CA yachts (or your company) to catch the eye of a growing millennial niche market
  • Too many times when real enquries just aren't handled correct

 

Or have your brokers lost faith in your marketing? Or are your marketers spending time and money on social media, SEO and websites that may get ‘likes’ or ‘followers’ but not clients?  

Today, less than 10% of UHNWI who can afford to enjoy luxury yachting actually do so… because we still haven’t mastered the tools to effectively reach out to the other 90%.

But whilst many struggle, a handful of aggressive start-ups and brokerage houses are winning the cream of the business. 

In an industry first, Smart Yacht Marketing 101 shows you how these companies capture the best CA yachts and successfully source and serveclients that don't just stay with the company... they introduce their network of friends as well.

Smart Yacht Marketing 101 is your FAST TRACK to decades of learning and first-hand experience, all distilled into one easy read.

Packed with real-life examples, this comprehensive guide will give you the insight, tools and confidence to build and execute smart sales and communication strategies to supercharge your company’s growth, irrespective of its size. You will soon be building strategies that give you the standout and generate the leads to win over a new generation of yachting clientele.  

Just some of the closely-guarded industry secrets revealed in this guide:

  • Marketers: the missing information that’s been holding you back
  • Brokers: what you never imagined marketing could do for you – if you trust it
  • Six Core Pillars to Success in Yachting – including the game-changing power of USPs, unpacking the stories in your data and how positioning yourself as an authority wins deals
  • Your Essential Yacht Marketing Toolkit – including three of yachting’s most powerful but least-used prospection tools
  • The 11 Most Successful Routes to Market – and how to optimise them for maximum standout
  • Plus: Smashing the Marketing Myths, the Power of Brand ‘YOU’, Invoices as Sales Tools, Making Yacht Shows Work, the Fearsome Axis of Awe and lots more…

 

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£129.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
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